Madinah, Saudi Arabia – March 2026
SIAD Holding reinforced its position as a key player in the Umrah ecosystem through its participation in the Umrah & Ziyarah Forum 2026, presenting a fully integrated model across hospitality, transportation, and tourism services.
Through its presence alongside its subsidiaries, SIAD Holding showcased a unified ecosystem designed to serve the Guests of Allah across every stage of their journey, from arrival and accommodation to transportation and curated travel experiences.
The forum witnessed strong engagement at SIAD’s booth, with over 30 strategic meetings conducted with partners and stakeholders from key markets including the Far East, Africa, and beyond. These engagements reflect the group’s growing international reach and its focus on building long-term partnerships across the pilgrimage sector.
As part of the forum’s main agenda, Eng. Mohannad Khogeer, CEO & Chairman of SIAD Holding, participated in a panel discussion addressing the evolution of hospitality in Madinah. During the session, he highlighted the importance of delivering integrated, experience-driven solutions that enhance the overall journey of pilgrims.
Across its subsidiaries, SIAD Holding successfully contributed to the signing of over 15 agreements with international partners, further reinforcing its commercial strength and its role in enabling collaboration across the sector.
Commenting on the participation, Eng. Mohannad Khogeer, CEO & Chairman of SIAD Holding, said:
“Our participation at the Umrah & Ziyarah Forum reflects SIAD Holding’s commitment to delivering an integrated ecosystem that enhances the experience of the Guests of Allah. Through our engagements and partnerships, we continue to strengthen our role in supporting the development of the Umrah sector and expanding our reach across key global markets.”
With a presence spanning hospitality, transportation, and tourism services, SIAD Holding continues to position itself as a strategic partner in the development of the pilgrimage ecosystem, in line with the Kingdom’s broader vision for the sector.
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